When building your website, updating your pages, and adding new content, most businesses have several clear options: WordPress, Squarespace, Wix, and maybe a couple of others you can easily find with a quick Google search. But we’re going to make it easy for you: Use WordPress.
WordPress is the website builder that you need, whether you’re making a new blog post or building an entire site. Here’s why.
Why WordPress Should Be Your Top Choice
1. Effortless Updating
WordPress makes it far easier to jump in and out of all kinds of content to create revisions and update pages or posts as necessary. We highly recommend this to businesses of all sizes, but keeping content fresh and updated is very important for website health! Plus, it’s a great way to add new links, make corrections, and update listings with important new information. No other platform can handle this like WordPress can.
2. Great SEO Options
Thanks to WordPress’s numerous plugins, it’s an excellent platform for using SEO checks, SEO analysis, and choosing SEO goals to work with, no matter what type of content you’re creating. Because plugins and similar tools all work through WordPress itself, you don’t need to keep switching between sites to make sure all your SEO work is aligned. Connections with popular tools like Google Analytics are also easy to achieve (more on this below). WordPress also has themes and other options for making sites more responsive on mobile devices, and other options that can also improve SEO.
3. Very Easy to Get Started
Comparatively, WordPress has a lot you need to learn, but it’s also easy to get started. You don’t need to know much (or really any) HTML to build your content, and you can easily hop in a make a simple change even if your resident web developer expert isn’t around (multiple user logins are also easy to set up). If you ever do get stuck on something, WordPress has a huge, active community with plenty of support and suggestions for how to proceed.
The Best WordPress Plugins to Use
Of course, you may also be wondering just how to customize WordPress with the right plugins to give it all the capabilities you need. We get it, this can be a big undertaking for those who don’t have much experience with WordPress yet, but it’s important to research and understand plugins before jumping in blind: Only the best plugins stay updated and useful for your work, while the worst plugins can actually make WordPress unusable!
To help out, here is a list of some of our favorite plugins, and why we think you need them to get everything you can out of WordPress. Note that you can build customized widgets and similar tools for WordPress, but this is a larger undertaking and it’s generally better for smaller companies to utilize existing plugins, at least in the beginning.
Yoast SEO: Yoast provides an immensely popular SEO plugin for WordPress that allows you to choose a keyword, SEO title, and meta description, along with related information. You can also add more metatags and even generate sitemaps for larger projects. When it comes to fixing old links, Yoast has the ability to create auto redirects or allow you to create your own 301 redirects so users still get where they are going. On top of all this, Yoast also provides basic analytics for the content you are creating so you know if it’s meeting your goals for healthy SEO.
Mailchimp: Mailchimp is already a great tool for businesses, but the plugin version makes it even more useful. You can access and integrate a number of forms and other CTA options into your content with this tool, allowing you to make sure every piece of content has a useful CTA or buying option. It also has useful add-ons to the plugin so you can access more information or gather user data more easily.
Google Analytics: This plugin enables Google Analytics tracking features directly into WordPress, which can save you a ton of time and provide you with individual reports on each piece of WordPress content you have. You can also check up on ecommerce tracking, special event tracking, and pretty much every other kind of tracking you want while you’re there.
Popup maker: While making popups for all your content can lead to annoyed visitors, the right popups in the right places can be incredibly productive, and this tool will help you create them. You can build popups from the ground up, controlling exactly how they look, how they appear, and what they do. There’s a long list of different forms you can build into your popups, and – one of our favorite features – the ability to control just who sees the popups, what triggers them, and where they appear.
PixelYourSite: This is a handy plugin that works with Facebook Pixel and Google Analytics, essentially making sure that the right events get sent to the right analytics, every time. It’s a very important tool when building out analytics through your site and getting an accurate picture of what happens to leads as they discover your content/ads and progress through CTAs.
MailMunch: Working on your email list? MailMunch can help by creating email opt-in forms that integrate naturally into your other content.
reSmush.it: reSmush.it is an image optimizer. If you use a lot of images in your content, it can help you quickly implement images, reduce their size if necessary, and optimize images according to your goals and site requirements. You can quickly apply bulk actions to all your images for fast changes, too.
Amazon AI: Amazon AI can quickly translate text to speech for creating podcasts and similar types of content. It can also use Amazon Translate for a quick shift into other languages if necessary.