You’ve probably run across Houzz before: This is a visual-oriented site that’s filled with ideas on home design and renovation, with plenty of social aspects and a focus on creating portfolios or “ideabooks.”
Since Houzz is very consumer facing and intended primarily for homeowners, B2B businesses up the supply chain rarely pay it much attention. However, for the right supplier and distributor companies who are willing to invest in Houzz, it can be a tremendous resource that leads to more traffic and better SEO. If your products end up in residential homes and impact home design in significant ways, there’s a change that Houzz might have great ROI for you.
To help out, we’re going over some of the most useful things you can do once you create a professional Houzz account.
Build a Houzz Profile
Don’t just make a bare bones account and move! Make sure your Houzz profile is fully built out. Include your full company name, the exact products you provide, accurate contact information, and a few images of your product or finished projects (more on this in a moment). And, of course, include a link to your website! Even if you don’t do anything else, just filling out your profile like this will help your SEO and may generate more organic traffic. Google’s algorithm likes to see your profile information on popular sites, and it will have great synergy with the rest of your content.
Also keep in mind that contractors (and there are many on Houzz) and other users can look at your profile and choose to “save” a business for future reference, which can lead to more opportunities. Make sure your profile has everything it needs to encourage more of these saves.
Showcase Your Projects
There are a number of different ways to add Houzz to your website even if you ultimately aren’t very active on Houzz itself. For example, you can create a Houzz slideshow or ideabook that you can plug into your website to give visitors can easy way to check out how your products are being used, and what projects you are particularly proud of. Since the content is linked between both sites, it also helps fill out your Houzz profile more thoroughly, so you win on both accounts. On pages where you don’t want to use a direct slideshow from Houzz, you can still show off strong visuals and then include a House button on your images that allow visitors to save the images to their ideabooks for later inspiration.
And Help Other End Users Showcase Their Projects
Maybe you aren’t as interested in creating your own Houzz slideshow or ideabook – but you can still enable others to do so. Consider sponsoring a photoshoot of a finished house where your products were involved, for either contractors that you know or the owners themselves. They can then post these images on Houzz or their own social media, increasing your reach! You can arrange for many different options here, but try to encourage others to include your brand name when posting the photos. If the images turn out very good, don’t be afraid to ask if you can use some of them yourself.
Encourage Houzz Reviews
It’s always a good idea for your company to encourage reviews across all social media and profiles. Businesses with reviews simply get more attention, no matter who is considering them. Houzz profiles also offer an option for customers to review businesses. If you can gather a collection of reviews on Houzz, it will make your profile far more effective!
Use Houzz Ads
If you know for sure that your clients frequent Houzz, then you should also consider Houzz ads. They are relatively affordable, and you can choose either local or national options to help better target your ads. If you’re already creating ads for social media, think about adding Houzz to the list of potential platforms!
Add Discounts to Your Houzz Profile
You can also choose to add calls to action on your Houzz profile. This is very helpful if, for example, you are a running a current discount on bulk shipments, and want to get the word out. Make sure you include calls to action for important opportunities like this on your profile.
Start Taking Before and After Photos
Before and after photos are incredibly effective on Houzz, and work well across the internet for advertising your business. Look for ways you can capture a building or site before your products were used, and after the project is complete, to show just what a difference they made. Not only are these types of images extremely popular, but they also help viewers make up their minds by providing concrete evidence that your products get the job done.
Join Advice Forum Conversations
Houzz also has an Advice section with forums where people can ask all sorts of questions and talk about answers and related suggestions. If you really want to get invested in Houzz, this is a great place to provide answers and mention products that you provide which can help solve particular products. It’s also good for your brand recognition!
Check for Trends, New Ideas, and Popular Products
Houzz is also a great place to keep track of trends in home design and what new ideas are getting a lot of attention. You will find that Houzz can be a great spot to brainstorm new content and keep a pulse on important industries at the same time.