Let’s be honest: there’s a lot of jargon floating around the marketing world. There have been many meetings here where a word is tossed around and several of us look around at each other, hoping we’re not the only ones that don’t know what it means.
B2B Inbound Marketing Glossary
- Long Tail Keywords – This is just a fancy word for a phrase with three or more keywords. A long tail keyword will be more targeted because it contains more keywords.
- Above the Fold – You know how when you see a newspaper in the stand, you only see the top half of it? You’re only seeing the content that’s above the fold. Now apply this concept digitally: above the fold is what you see without scrolling.
- Call to Action – This is usually in the form of a link or button. It’s what you want the visitor to do, and that’s typically clicking on something.
- Content Curation – This is about avoiding recreating the wheel. You can find what content works and people are engaged with and find ways to recycle it across different channels or in different ways.
- KPI – This stands for key performance indicator. (Crickets). A KPI is a metric you look at to measure how you’re doing with your marketing goals. Example: cost per click.
- SaaS – This is another acronym that stands for software as a service. These are companies that provide digital services to you, such as an email marketing service provider.
- Sales Funnel – This is a visual way to think of the lead-nurturing process. The top of the funnel (ToFu) is where you provide education information to visitors, the middle (MoFU) is where you provide more detailed information, and the bottom (BoFu) is where you have qualified, interested leads.
- Alt-Tags – These provide a description of your image should images be disabled in the viewer’s device.
- UX – This is short for user experience. Website designers often employ UX specialists to help make sure a site is easy to navigate.
- RSS – This stands for both “rich site summary” and “really simple syndication.” RSS readers allow people to easily subscribe to website blogs.
Now you can start throwing these words around in your meetings and impress everyone!